美狮贵宾会集团 Launches 贸易部门 Service Partner Program

业务团队在工作

的需求 数据驱动的广告 is growing, and our new partnership with global advertising technology leader 贸易部门 允许 美狮贵宾会集团 to become its first certified service partner to meet this rising demand.

美狮贵宾会集团 and 贸易部门 are helping marketers stay competitive as the media landscape continues to move toward more digital content and new digital channels such as connected TV, 手机和音频,杰伊·弗里德曼说。, 总统美狮贵宾会集团. “Our long-standing partnership with 贸易部门 is based on a shared vision to deliver the tools and resources marketers need to execute their media strategies and stay competitive in 今天’s media landscape.” 

古德威集团的贸易柜台服务合作伙伴计划

美狮贵宾会有 主要编程实践 with more than 90 world-class traders and deep 专业知识 across platforms, especially 贸易部门. 美狮贵宾会app下载手机版率先面市项目 expands self-service access to 贸易部门’s industry-leading demand-side platform and 允许 us to extend its premier user experience and capabilities to small and medium-sized businesses.

“随着这种合作关系的加入, we can now empower our agency and brand partners on the full continuum, 从托管服务到混合服务再到完全自助服务,麦克·沃克说, 古德威的内部团队负责人是谁. “交易部门很复杂, and we have made it our mission to provide our partners with the training and ongoing support to help them get the most out of the platform and drive better business outcomes.”

5 Benefits to Participating in 美狮贵宾会’s 贸易部门 Partner Program

1. 敏捷性

The one constant in 今天’s digital ecosystem is change, whether change in personnel as part of the Great Resignation, 客户的转变或新的活动, 渠道或预算通过数字方式进行交易. We made agility central to the program to ensure our partners have the support needed to stay ahead and adapt to the marketplace and new market needs.

敏捷性包括

– visibility into detailed reporting in real time on each element of your buy.

– pulling a forecast or audience insights report to get estimates or insights back to you quickly (local and national forecasting available).

– launching a new campaign or strategy and being live within a few hours.

– offering available managed service, hybrid or full self-service support to align with your needs.

无论美狮贵宾会app下载手机版的客户在哪里进行他们的项目之旅, 美狮贵宾会app下载手机版决心提供灵活性, structure and tools to support our partners with their marketing evolution.

2. 访问

利用 贸易部门’s world-leading independent self-service media platform, which offers leading tech, data-driven planning, targeting, measurement and attribution.

访问包括

-最大的独立数据市场, 库存, 身份, viewability/brand safety and industry-leading measurement that can connect your media to real business outcomes across KPIs and verticals.

– scaling your audiences even in smaller DMAs, tapping into over 12.5MM impression opportunities per second across leading display, video, audio, 数码走出家门, 本地和 连接电视(CTV) 库存资源.

– a built-in data management platform to onboard first-party data, access an extensive data marketplace and modeling and forecasting across channels at national and local levels.

– self-serve data-driven planning and insights including incremental linear TV reach to connect your digital and linear campaigns.

——全面 标识解决方案 to evaluate audiences holistically across channels including over the top (OTT) and future-proofing your business for a cookieless future.

3. 灵活的极限

美狮贵宾会 can align minimums and commercial terms based on client needs, which is particularly helpful with seasonal businesses or those clients who need a ramp-up period.

4. 著名的广告位置

Brands and agencies can now get access to the most premium 库存 including live NFL games, NBA playoffs or any major live event on the largest screen in the house or via podcasts or popular streaming services – without the additional setup work or large upfront commitments.

5. 专业知识,持续支持和培训

美狮贵宾会 is the longest-standing strategic and independent partner of 贸易部门. Our goal with the program is to take our over 15 years of experience running successful campaigns on 贸易部门 and sharing our 专业知识, support and tools to empower agencies and brands that now want to build their own in-house programmatic teams.

Mike Wolk also brings his own unique experience and perspective in building successful in-house programmatic teams, starting his career at VivaKi (Publicis’ programmatic trading desk) and spending over the last seven years at 贸易部门 including leading the East Coast independent brand and agency business team.

贸易部门和古德威的合作项目 is designed to ensure our 专业知识 and playbook are customized, and each partner is guided by a certified and experienced support team who will provide initial training and ongoing support. The team brings an average of over six years of hands-on experience with 贸易部门 platform and over a decade in digital.

有了古德威的透明度, 专业知识,敏捷支持和培训,你可以 在不断变化的数字化环境中遨游 和机会,并取得更好的业绩, reporting and insights to take you to the next stage of your digital transformation.

了解更多关于 贸易部门和古德威的合作项目 今天. 大家一起说.